- EMPTY FASHION SHOW RUNWAY STAGE WITH CROWD PROFESSIONAL
- EMPTY FASHION SHOW RUNWAY STAGE WITH CROWD FREE
EMPTY FASHION SHOW RUNWAY STAGE WITH CROWD PROFESSIONAL
Preference is now given to major media outlets.”Īnton Brookes, who has been shooting Fashion Week for more than a decade, agrees that access to the shows was dwindling, as was the opportunity to sell professional photos. Many veteran photographers who used to get credentials are no longer granted them. “Credentials and invitations from designers and PR companies have become harder to get. “It has become a lot harder to get access,” he said. Roy Anthony Morrison, a 10-year veteran of the “pit”, what the photographers call the riser at the top of the runway, says there were signs that things were changing long before the pandemic. And there’s always the jostling for the coveted center spot on the riser.”īut she does keep coming back, “because, despite everything, shooting runway is exciting and fun, as well as an opportunity to make a few dollars.” “The work is exhausting and you spend more time waiting for a show to start than actually shooting it. “At the end of every Fashion Week I wonder if I really want to come back the following season, “she said. For the past several seasons she’s been shooting for Zuma Press Wire Service, which provides photos to a host of national and international outlets. Theano Nikitas has been traveling to New York from her Maryland home for 15 years to cover the shows. We are renting our spaces to clients we had to say no to in the past because of Fashion Week.”Īnd, he says, some designers have been using the space to shoot their virtual shows, presentations and the “look books” they will send to buyers and editors.īut for the photographers who pack the risers season after season, there are mixed emotions for a nearly all-virtual Fashion Week. In fact, we’re making more money than we did with fashion shows. “Not at all,” he says, “because the studios that we have, the spaces that we are not giving up for Fashion Week we are renting for the production of advertising campaigns. So, you would think that the loss of the fashionista crowd, at least for the September shows, would have Pignatelli fretting.
For the Fall/Winter 2020 shows back in February, Pier 59 hosted 30 shows with more than 10,000 attendees. It’s a bare-bones space, absent the overpriced cafes and pop up hair salons, but with a bar and restaurant and a celebrated outdoor deck overlooking the river.Īnd the clients came running. Pier 59 boasts 110,000 square feet of customizable photography and multi-media studio space that easily could be used for runway shows and presentations, with plenty of room for backstage areas and hair and makeup rooms.
When I saw the space I understood that it had tremendous potential.” “It’s really large, open, with high ceilings. “It is a unique space,” he said, sitting out COVID in his native Italy. Founder and CEO, Federico Pignatelli, knew he had a space that ticked all the boxes.
One of them was Pier 59 Studios, a part of the Chelsea Piers complex along the Hudson, at 18th Street. And plenty of venue owners were more than happy to oblige.
EMPTY FASHION SHOW RUNWAY STAGE WITH CROWD FREE
7th on Sixth was sold to IMG, and, in 2015 New York Fashion Week was forced to pack up those tents and hit the road in search of another venue big enough to provide multiple runways and a common area that could serve as a sort of bazaar, hawking sponsors’ products, from cosmetics to free booze.īut this is New York City and space is a commodity, meaning dozens of designers had to seek venues outside the now more metaphorical “tents”, the large-ish studio spaces that became the hub of Fashion Week. NEW YORK - Since 1993 and the founding of “7th on Sixth”, designers have gathered every February and September under what was for years literally a tent, first in Bryant Park, then in Lincoln Center, to present their spring and fall collections to an excited gaggle of buyers, the fashion press, a few scattered celebrities and, eventually “influencers”, bloggers and whoever was lucky enough to grab a golden ticket, an elusive invitation to a runway show.
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